“On-Demand Isn’t Built in a Day: Promotional Rhetoric and the Challenges of Net ix’s Arrival in Italy” (2017) Cinéma & Cie. Film and Media Studies Journal, 17(29). Available at: https://test-ojs-unimi-it.archicoop.it/index.php/cinemaetcie/article/view/16567 (Accessed: 28 July 2026).