Pornflix. Pornhub e la normalizzazione dell’industria pornografica contemporanea

Autor/innen

  • Federico Zecca
  • Silvia Rodeschini

DOI:

https://doi.org/10.13130/2532-2486/11476

Schlagwörter:

Pornography, Pornhub, tube sites, adult industry, porn 2.0

Abstract

This article investigates the economic activity of Pornhub, the most popular pornographic website in the world. First of all, we will explore the business model developed by Pornhub, with the aim of highlighting its main innovative features in the context of the contemporary adult entertainment industry. Secondly, we will pay specific attention to the communication and branding strategies employed by the site in order to develop a “normal” and, above all, responsible business image.

Veröffentlicht

2019-09-26

Ausgabe

Rubrik

Monografico / Special Issue

Zitationsvorschlag

Pornflix. Pornhub e la normalizzazione dell’industria pornografica contemporanea. (2019). Schermi. Storie e culture del cinema e dei media in Italia, 3(5), 101-116. https://doi.org/10.13130/2532-2486/11476